Diagrams
Why a Diagram Needs a Legend Before It Needs More Detail
A diagram legend gives readers a visual key before labels and decoration compete for attention, making relationships…
The reading room
All articles
Explore visual thinking through diagrams, maps, symbols, data displays and the layouts that give ideas a readable shape.
Maps
Street Map or Transit Map: Two Different Promises
Choose a street map or transit map by matching the journey to its main question: where places are, or how services…
Symbols
How to Use a Check Mark Clearly in Forms and Interfaces
Learn how a check mark signals selection, completion, or approval, and label it clearly so readers know what action a…
Data
The Pie Chart Problem: When Slices Stop Helping
The pie chart problem starts when slices look alike. Learn how to choose a clearer display so readers can compare…
Layout
A One-Page Brief That Gives Every Detail a Place
A one-page brief layout separates the central question, essential facts, and supporting detail so readers can find the…
Our point of view
Clarity is made, not assumed.
Every visual explanation makes choices about what to show, what to leave out and where to lead the eye. We look closely at those choices.